| alison hogg |
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| a 34-year old chartered marketeer with a bright, hard working and out-going personality. proven agency, client marketing and account management experience. graduate educated. relevant skills include customer service, it, group leadership and team motivation.
recently returned from a working year abroad in australia and new zealand. |
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| employment history |
working holiday, melbourne & sydney : sept 2003 - sept 2004
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account manager, solution 2 : jan 2003 - aug 2003
a full-time position within a busy uk regional creative agency, working on the account for a major high street holiday retailer and tour operator to deliver marketing campaigns. areas of responsibility include :
- ensuring the smooth coordination and delivery of client briefs through the internal studio, from initial briefing, through to concepts and copy, to artwork and reproduction.
- managing briefs and client expectations according to agreed timescales and costs.
- responsible for briefing print and mailing houses accordingly.
- ensuring the communications meet the required brand, regulatory and operational requirements at all times.
- advising on strategy developments for all below-the-line activity according to business and industry requirements.
- projects include traditional below-the-line campaigns, monthly email activity and point-of-sale literature for in-store promotions.
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marcomms manager, alliance & leicester plc : mar 2002 - dec 2002
assistant marcomms manager, apr 2000 - feb 2002 a full-time position within the marcoms team, working on a variety of product areas. my duties included :
- the planning and control of the annual marketing communications plan to deliver agreed customer and product objectives, in line with business and budget requirements.
- liaison with the product team in order to deliver effective below-the-line campaigns for a variety of customers and their needs. briefing of all elements of the campaigns to both internal and external agencies.
- management of campaigns from conception to completion and accurate measurement throughout all contact channels. liaison with internal and external operational areas to ensure smooth delivery of campaigns.
- ensuring the communications meet the required brand, regulatory and operational requirements at all times.
- development of graduate trainee and assistant marcomms manager in delivering the agreed communications programme.
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marketing asst to account executive, experian : jan 1997 - mar 2000
a full-time position within marketing services, working on behalf of major financial institutions. my duties included :
- advising on the selection and concepts of targeted mailings for a wide range of products and services.
- liaison between experian and other bureaux providers.
- responsible for the implementation of new projects into daily business use.
- co-ordination of internal communications, specialist project workshops and the relevant documentations.
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marketing assistant, city and county of swansea : oct 1995 - dec 1996
a full-time position within the leisure marketing section, assisting in the effective promotion of all the council's leisure venues and events. |
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rag co-ordinator, swansea university student's union : jul 1993 - jun 1994
a one year sabbatical position, co-ordinating the student charity fundraising. fundraising events included charity collections, the annual beer race, culminating in with the midsummer ball for 4,500 students at swansea airport. |
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| education |
| chartered institute of marketing uk - chartered marketeer : 2003 |
| idm 'effective email marketing: beyond the basics' short course : 2003 |
| chartered institute of marketing - diploma : 2002 |
| 2000 idm 'successful creativity in direct marketing' : 2000 |
| nicas basic/intermediate windows 95 course : 1997 |
| franklin time management training course : 1997 |
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| 2(i) b.a. honours history degree, university college swansea : sep 1990 - jun 1993 |
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a-levels, tendring high school, frinton-on-sea : sep 1988 - jun 1990
- english literature & language
- history
- french
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10 gcses, tendring high school, frinton-on-sea : sep 1983 - jun 1988
including maths, english & french. |
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| professional membership |
| chartered marketeer - uk chartered institute of marketing : 2003 |
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| interests |
| i enjoy aerobics, swimming, walking and sailing. i also enjoy reading, cooking and listening to music. clean, full driving licence (august 1989). |
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| references |
| available upon request |